Sigurdson has been responsible for developing, extending and maintaining the design equities of the Vivianna Day Spa brand across multiple integrated channels since it opened in 2000. Since then Scott has also handled all aspects of the spa's marketing strategy and communications.

There are four core campaigns running at any given time. These campaigns are specifically targetted towards new clients, hotel guests and convention planners, gift shoppers, as well as existing customers. These client streams are cultivated and maintained through fully integrated campaigns consisting of print collateral, email marketing, online advertising, social media and search engine optimization. Each marketing stream leads potential customers through customized landing pages on the website, facilitating customer interactions and spa visits. The spa's existing customer base undergoes ongoing development via multi channel customer loyalty programs that employ email, social media engagement, print collateral and exculsive offers.

Cumulatively, these efforts have helped build Vivianna Day Spa into Ottawa's busiest day spa. No small feat given the spa's second floor location with no parking or street presence whatsoever. The spa enjoys an incredibly loyal customer base. It has also become Ottawa's top ranked day spa according to Trip Advisor and numerous other online review boards. It's website consistantly ranks in the first page of Google search results. Online sales rival cash sales on many days.

CLIENT: Vivianna Day Spa
ROLES: Agency of Record
PRODUCT: Marketing, brand identity, website design, marketing collateral, SEO, email camapigns, loyalty campaigns, social media engagement.